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We have written all these topics to help you further understand the Invention Process and what you can do to reduce mistake and keep costs low.

July 13, 2015

Disadvantages of Product Branding

To ensure your product brand stays in the public eye it needs constant media, graphics design and marketing costs thrown at it. Marketing and advertising can prove to be costly let alone developing your brand, business cards, letter heads etc. An important thing to note is that the cost to change your brand, or introduce it once your product is already selling, can prove to be a costly exercise. If your brand is to be applied to your product in the form of a sticker or emboss, then you need to pay to change dies or get new graphics designed. People need to see your […]
May 28, 2012

Inventors and Twitter

In 2008 came along another “super” social website called Twitter. Growing at a rapid pace Twitter soon became viable competition for Facebook for attracting people’s attention. Currently Twitter has 140 million active users (in 2012) with 340 million tweets daily. Twitter is a social media website that allows you to register yourself or a business and start connecting with people all over the world for free. Twitter website Like Facebook, twitter is free and uses geographical and targeted ads to find people who are talking about your topic of choice. Twitter has two types of ads to choose from – Promoted Products […]
May 27, 2012

Why should you prototype?

Getting a prototype of your invention is the best way to test it for form and function. You can physically hold the product in your hands and even use it for marketing purposes. It is a good reason to get a prototype done after the design stage to make sure it works how you want it too. It’s also the best chance to make sure all the parts fit together as they would in the final product. Too many people have made the mistake and gone to the manufacturing stage without getting a prototype made. This can be very costly […]
May 27, 2012

Target sale price for your invention

There are many different ways of coming up with a sale price, however I prefer to assess a product using the following steps below. The way to determine a good target sale price will depend on a number of factors: How novel is your idea? What is your target audience? How much can you get the product manufactured for? How much is packaging of the product? How much does shipping cost? How much marketing do you need to do? Are you going to sell through retailers? How novel is your idea? Very important in choosing a sale price because simply, if your […]