Brainstorming Hurts My Head

You want to come up with a new product but you have no idea where to start. Sound familiar? Brainstorming is the quickest and most efficient way to generate new, innovative and creative ideas.

What is Brainstorming?

Brainstorming is the process in which a group of individuals sit down together and share ideas on a specific issue or topic. Then, the group makes the determination of which ideas are best.

With each brainstorming session, it is good practice to appoint a group facilitator whose purpose is to encourage and guide ideas as well as to document them. Ensure that the environment is relaxed where people can comfortably talk and share ideas without intimidation or anxiety.

Because brainstorming is often done to resolve a known issue, ensure that your group has general knowledge of the problem so that they have ample time to prepare. Some individuals may need time to research or gather their thoughts prior to participating.

There is no such thing as a silly idea

All ideas are good ideas. Do not discourage suggestions that may seem silly at first.
Ensure that the group is diverse with dynamic expertise to offer a wide range of ideas and suggestions. It is also vital to have someone present who knows absolutely nothing about the topic as they usually notice details or factors that are overlooked by experts who tend to have tunnel vision.

How do you Brainstorm?

  1. Define your problem, issue or circumstance.
  2. Set a time limit (maximum of 30 minutes).
  3. As ideas are shared, have someone write them down on a board that can be seen by the group.
  4. Once time is up, review and select the best idea(s).
  5. Rate the ideas on a scale of 10 to determine how well they match the criteria.
  6. Ensure that the group agrees on the scale and the scores.
  7. Add the scores.
  8. The winner is the highest scorer.

Brainstorming is most effective in large companies whose need for innovation and creativity is vital to modern society and ongoing success. The same principles can be applied to your ideas so gather a group of individuals and brainstorm your way to your next invention.

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