Before you consider getting a patent, its a good idea to do a quick patent search and see if anyone else has come up with the idea and/or filed an existing patent. At Inventionsteps we use google patents most of the time. This is a free to use website where you can search existing patents but for more detailed searches we recommend Esp@cenet. To get a full patent search done it is recommended to get the assistance of a patent lawyer. A patent lawyer will use his network and search all know databases. We can get this detailed search done for you. Its […]
Here are some steps to see if you qualify for a patent. Your idea / invention is not one of the following – a law of nature, physical phenomena or abstract. Your idea / invention is not one of the following – literary, musical, dramatic or artwork. These are possible to be copyrighted not patented. Is you idea / invention useful? Does your idea / invention cause offence to anyone else. Is your idea / invention novel? This means no one else has come up with the invention before you did. Is there a patent pending for you idea / invention? Is your […]
To be able to patent something your idea needs to be new (novel), involve an inventive step and be non obvious. Certain countries have exclusions on things being patented such as nuclear bombs. In general a patent will be granted for an invention as long as it is: New or Novel Involves an inventive step Is capable of Industrial / useful application 1. New or “novel” The invention must not have been made in public in any way, anywhere or before the date on which the application for a patent is filed. 2. Involves an inventive step This step must not […]
Dependant on the manufacturer you decide to use and the country it usually falls in one more of the below categories:If your supplier is in another country and they are going to produce large quantities then you need to be considering using containers. Container are the best way to ship large orders but be warned they take time and are costly.You have a 2 sizes of containers to choose from and they are 20’ (20 feet) and 40’ (40 feet). These sizes come in various forms such as Standard Containers Opentop Containers Flatrack Containers Reefer Containers High Cube Containers Usually […]
Seeking the assistance of Marketing companies does have its benefits. Yes they do have the skill and ability to get you sales but it is going to cost you. Marketing companies do not work for free and will require a payment upfront before they even start trying to market your product. In some cases marketing companies will ask for a percentage share of the sales made as commission. You need to check the fine print on the contract because sometimes marketing companies will own the rights to a customer that has purchased your product through them. They may own this […]
A great way to get your product to sell easily is to try and get someone famous to endorse it. By having them do a testimonial and using their photo on your packaging or website will be perfect to increase your sales. If a sports person can use your sports product in a televised game you will instantly get sales based on brand recognition.
Generally speaking it is expensive to advertise in magazines but its and ideal medium to reach your target audience to educate and show off your new product. Magazines are generally subject related, for example, cars, electronics, fashion thus enabling you to target the audience you are looking to purchase your product. Generally speaking you should be able to target age groups, interest, gender and geographics dependent on the magazine you choose. The main thing when considering placing an advertisement in a magazine is to get a professional design to attract the attention of the readers. Magazines offer more complex layouts than newspapers […]
Advertising is a form of communication that is crucial to getting a product known by the public. Without advertising your product will never be known and most likely never make you any money. I have written a few topics about advertising pointing you in the right direction. Try all of them but if you can’t then just try a few. Most of them are free or will cost very little to implement and give a high return if done properly.
Before the social media giants came to power we had blogs and forums. Blogs are a more personalised website where people chat about things relevant to themselves and even about other websites, blogs or current affairs.The big thing about blogs are that they usually have comment sections that are open for people to comment about the written topics. Usually this is a way of contributing more about the topic and the perfect place to mention your product or website. Forums are a up to date topic related website that has a list of member that ask or answer questions related […]
In 2008 came along another “super” social website called Twitter. Growing at a rapid pace Twitter soon became viable competition for Facebook for attracting people’s attention. Currently Twitter has 140 million active users (in 2012) with 340 million tweets daily. Twitter is a social media website that allows you to register yourself or a business and start connecting with people all over the world for free. Twitter website Like Facebook, twitter is free and uses geographical and targeted ads to find people who are talking about your topic of choice. Twitter has two types of ads to choose from – Promoted Products […]